Design Case study
Technology Company Web-site Rebranding
Designed a Nordic company's website and brand identity.
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Story
One of our clients, a Nordic company, need to launch a website and needed help with brand identity, logo design, and marketing website implementation.
Key Deliverables:
- Marketing Website Design: Designed an intuitive marketing landing page to showcase how the company helps businesses in Norway leverage technology.
- Brand Identity Kit: Developed a cohesive brand identity, including a modernized logo, design system, and visual assets to reflect a user-centered approach.
The rebranding utilized a contemporary color scheme and design elements to give the website and brand a fresh, stylish, and professional look.
Customer Challenge
- Create a modern, visually appealing, and user-friendly design for the company’s website to enhance usability and engagement.
- Design a logo that aligns with current modern branding trends and company values.
- Create a cohesive brand identity, including a design system, color palette and other visual elements that reflect the company’s professionalism and user-focused approach.
- Develop an intuitive site layout with easy to use navigation that effectively communicates the company’s services.
Design Journey
Below is insight into the UX design journey of the rebranding of this tech company.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Assisted with market research and validation.
- Identified gaps in current web-site design and explored we can improve those areas.
Information Architecture and Content
- Organized content for the landing page to help users find what they need easily.
- Ensured content aligns with users’ needs and goals.
- Crafted the information architecture.
Brand style guide
- Developed a visual style and design system that aligns with the brand & user experience.
High-fidelity design
- Developed a high-fidelity marketing website.
- Refined design based on user feedback to ensure a smooth user experience.
Note: Limited screens can be shown due to NDA.
Results
The branding and site design helped our client launch into the Nordic market.
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