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One of our clients, a medical center that provides healthcare services, experienced high demand for vaccinations. They needed a platform for their patients to schedule vaccination appointments at times that would be convenient for both the patients and the medical center.
Varyence designed a healthcare scheduling platform where patients could book available appointments for vaccinations. Additionally, we assisted with brand identity tasks.
Customer Challenge
- Provide a user-friendly and intuitive design for internal medical staff and clients.
- Enable patients to book available times for vaccination appointments.
- Provide brand identity suggestions.
Design Journey
Below is the UX design journey we took on this project to create this medical scheduling platform.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Customer spoke with clinicians, doctors, staff of medical center and patients to understand their needs and experiences.
- Analyzed data to see how people use similar products or services.
- Identified areas where users struggle or have pain points.
User journey mapping
- Created a visual map illustrating user interactions with our internal medical platform.
- Pinpointed potential trouble spots where users might encounter obstacles or experience frustration.
- Enhanced the user experience within those problematic areas.
User Journey Map
Information Architecture and Content
- Organized content to help users find what they need easily.
- Ensure content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Create simple designs to test and improve the user experience.
- Iterated versions based upon feedback from users.
Wireframes
Brand style guide
- Developed a visual style and design system that aligns with the brand & user experience.
Style Guide
high-fidelity design and clickable Prototype
- Developed interactive prototypes to see how users interact with the design.
- Test and validate the design with real users.
Results
Patients can easily book convenient and available times for vaccinations.
Patients fill out a short and easy form to book a vaccination appointment.