Design Case study
Startup Assets Marketplace
Designed all creative elements for a pre-launch for a startup assets marketplace. Created brand identity, media kit, marketing launch sites, helped with content strategy.
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Story
One of our portfolio companies, a startup based in Las Vegas, Nevada, is on a mission to empower startup founders by providing them with a marketplace platform to leverage assets from failed startups.
Recognizing the need for a strong brand identity to attract investors and early adopters, they turned to Varyence for assistance.
Varyence created the:
- Brand Identity
- Media Kit
- Pre-Launch Marketing Website
- Investor Pitch Deck Design
With Varyence’s expertise, the client now possessed the essential brand tools to approach investors and early adopters for their innovative platform.
Customer Challenge
- Create a professional and memorable brand identity to stand out from competitors and resonate with the target audience.
- Design a professional-looking and user-friendly pre-launch marketing website to create awareness and excitement among potential users and early adopters.
- Create a well-designed investor pitch deck that clearly communicates the vision, value proposition, and market potential.
- Design cohesive social media branding elements that align with the overall brand identity and creates a consistent and engaging presence on social media.
Design Journey
Here’s an insight into the UX design journey of this project.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Talked to real startup founders, investors, and business owners to understand their needs and experiences.
- Analyzed data to see if such platforms exist and how people use similar startup platforms or apps.
- Identified areas where users struggle or have pain points.
User journey mapping
- Created a visual map illustrating user interactions with our pre-launch website.
- Documented user personas.
- Identified areas where users may get stuck or feel frustrated and enhanced the user experience within those problematic areas.
Information Architecture and Content
- Organized content for the landing page to help users find what they need easily.
- Ensure content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Create simple designs to test and improve the user experience.
- Iterated versions based upon feedback from users.
Example, limited content shown due to NDA
Brand style guide
- Developed a logo, visual style and design system that aligns with the brand & user experience.
high-fidelity design and clickable Prototype
- Developed interactive prototypes to see how users interact with the design.
- Test and validate the design with real users.
Results
This design of pre-launch website for attracting potential users, early adopters and potential investors. Waiting list for potential customers and investors to sign up for early access and to keep in touch.
Note: Limited screens can be shown due to NDA.
The pitch deck presentation helped gain the attention of potential partners and investors. It communicates the solution, market opportunity, and traction gained.
It also includes information on competitive analysis, team expertise, use of funds, target market, pricing models, customer acquisition strategies, and financial forecasts.
Note: Limited screens and content shown due to NDA.
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