Design Case study
Healthcare AI Platform
Designed an AI-powered superapp to help transform patient care and well-being.
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A UK-based healthcare AI startup recognized significant challenges in the global healthcare landscape, such as long wait times, limited access to medical professionals, lack of personalized health solutions, and lack of early diagnostic tools. To address these challenges and transform healthcare they wanted to create a groundbreaking healthcare AI platform to empower patients, improve healthcare accessibility, and elevate the quality of care.
Combining advanced AI technology with personalized healthcare solutions, the platform empowers users to take control of their well-being with an all-in-one health monitoring dashboard while enhancing efficiency for healthcare providers and telehealth accessibility.
Varyence collaborated closely with the founder & CEO to turn this vision into reality from strategic design to prototyping:
- Platform Design & Prototyping: Developed an intuitive mobile prototype to showcase vision to investors and design partners.
- Brand Identity Kit: Created a brand identity that communicated the platform’s scientific approach and user-centered philosophy.
- Pitch Deck Design: Designed a professional pitch deck that successfully secured funding and gained partner interest.
Customer Challenge
- Design a Healthcare AI platform with AI-powered facial scanning for health checks and personalized healthcare plans to deliver a seamless user experience.
- Enable comprehensive data integration, including blood tests, imaging, reports, diagnoses, prescriptions, medications, DNA, and wearable device insights.
- Prepare for external investor discussions and fundraising with a polished, professional-looking pitch deck presentation that effectively communicates the platform’s value.
- Prepare for external investor discussions and fundraising with a polished, professional-looking pitch deck presentation that effectively communicates the platform’s value.
Design Journey
Below is insight into the UX design journey of this Healthcare AI Platform.
Depending on the size and budget, we perform these similar steps on most design engagements.
User research and analysis
- Discuss with real potential clients, patients, doctors, healthcare providers and specialists to understand their needs and experiences.
- Performed market research and validated the need for a platform integrating AI diagnosis, health coaching, and data management.
- Identified gaps in current healthcare management solutions and explored how the platform could address those areas.
User journey mapping
- Created a visual map illustrating user interactions with our Healthcare AI Platform.
- Documented user personas, representing diverse audience segments, such as tech-savvy patients and healthcare professionals.
- Identified areas where users may get stuck or feel frustrated and enhanced the user experience within those problematic areas (such as onboarding and medical history access, for a smoother user experience).
Information Architecture and Content
- Organized content for the landing page to help users find what they need easily.
- Ensured content aligns with users’ needs and goals.
- Crafted the information architecture.
Wireframing
- Created initial designs to test and improve the user experience.
- Gathered feedback from potential users and iterated the design based on their input.
Brand style guide
- Developed a visual style and design system that aligns with the brand & user experience.
High-fidelity design
- Developed a high-fidelity Healthcare AI Platform to communicate the platform’s functionality to stakeholders.
- Validated the design based on user feedback to ensure a smooth user experience.
Results
Startup successfully secured funding from external investors.
Created a prototype that was used for implementing a POC (Proof Concept).
A professional pitch deck and polished design helped attract investors and strategic partners.
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