Design Case study
Investment Fund Marketing Website
Designed and implemented a marketing site enabling startup founders to get funding to launch and grow their UK-based startup.
Story
The UK ranks as the world’s third-largest AI market. London is home to 80% of the nation’s top 50 AI companies.
We created a professionally designed website to empower the next generation of AI entrepreneurs. To equip startup founders with the essential tools to secure investment, access technical leadership, and leverage development resources to launch and scale their startups.
Varyence created a user-friendly marketing site to connect startup founders with the funding resources they need to launch their startups within the UK AI landscape.
Additionally, we crafted the logo and brand identity kit.
Customer Challenge
- Provide a user-friendly and intuitive design to empower the next generation of AI startup founders.
- Create a captivating logo and brand identity kit that visually communicates mission.
- Help startup founders access the necessary resources for launching their startups.
- Integrate an AI live demo into the landing page to showcase the possibilities of AI and increases user engagement.
Design Journey
Below is a view inside the UX design journey of this website development project. When dealing with other projects, depending on the size and budget, we tend to perform similar steps.
User research and analysis
- Talked to real startup founders, investors, key stakeholders and entrepreneurs to understand their needs and experiences.
- Analyzed data to see how people use similar websites or platforms.
- Identified areas where users struggle or have pain points.
User journey mapping
- Created a visual map illustrating user interactions with website.
- Documented user personas.
- Identified areas where users may get stuck or feel frustrated and enhanced the user experience within those problematic areas.
Information Architecture and Content
- Organized content to help users find information they need easily.
- Ensure content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Create simple designs to test and improve the user experience.
- Iterated versions based upon feedback from users.
Brand style guide
- Developed a visual style and design system that aligns with the brand and enhances the user experience. Over 20 logo options were created before receiving final approval from the client.
high-fidelity design and clickable Prototype
- Developed interactive prototypes to see how users interact with the design.
- Test and validate the design with real users.
Results
The final website gets positive feedback from startup founders, allowing them to apply for resources and guidance to launch and grow their companies.
The AI live demo showcases potential AI capabilities, drawing more interest and interaction from visitors.
The brand identity and logo represents the mission and vision of London AI Labs.
Branded virtual meeting background images
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