Design Case study
Gamified List Search Engine
Designed a user-friendly gamified list search engine to enabled users to create and find lists of the best movies, music, places to go, and share them with people who have similar interests.
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Story
One of our US startup clients was passionate about creating a community of like-minded people who can share their experiences and opinions about the best movies, music, places to go, restaurants, and more.
The client wanted a special searching platform where users can create and share lists of their Top 10 experiences, movies, music, concerts, and venues.
Varyence designed an MVP website and brand identity for this startup.
Customer Challenge
- Design a user-friendly platform where customers can create lists of the best movies, music, places to go, and restaurants, allowing other customers to spend time enjoying rather than searching.
- Enable users to easily find the needed lists, comment on them, and rate them. Incorporate gamification throughout the platform.
- Allow users to create profiles and showcase the lists they have curated.
- Design a professional logo and brand kit.
Design Journey
Below is the UX design journey we took on this project to create this gamified entertainment searching platform.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Talked to real customers, clients, partners and key stakeholders to understand their needs and experiences.
- Analyzed data to see how people use similar products or services.
- Identified areas where users struggle or have pain points.
User journey mapping
- Created a visual map illustrating user interactions with our client portal platform.
- Pinpointed potential trouble spots where users might encounter obstacles or experience frustration.
- Enhanced the user experience within those problematic areas.
Information Architecture and Content
- Organized content to help users find what they need easily.
- Ensure content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Create simple designs to test and improve the user experience.
- Iterated versions based upon feedback from users.
Wireframes
Brand style guide
- Developed a visual style and design system that aligns with the brand & user experience.
Style Guide
high-fidelity design and clickable Prototype
- Developed interactive prototypes to see how users interact with the design.
- Test and validate the design with real users.
Results
Easily search for lists of top films, series, venues, attractions, and places to visit, and see the results.
See lists of favorite movies, create your own lists, and upload videos and audio.
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