Design Case study
Startup Financing Marketplace
Designed a user-friendly lending platform to help connect fintech startup founders with investors.
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We were approached by a startup founder to design a user-friendly fintech startup lending marketplace. This platform would connect innovative and promising fintech startups with investors.
Varyence delivered a comprehensive UI/UX design for this fintech lending marketplace. We also designed the startups brand identity, reflecting the platform’s focus on innovation and connectivity.
Customer Challenge
- Create an intuitive and user-friendly lending platform design for both startup founders and investors to find each other.
- Design separate roles for investors and startups, streamlining their experience.
- Enable investors to find the most promising fintech ventures and help them make informed data-driven investment decisions.
- Design a basic logo / brand identity.
Design Journey
Below is an view into the UX design journey of this project.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Talked to investors, fintech startup founders and key stakeholders to understand their needs and experiences.
- Analyzed data to see how people use similar investment platforms or apps.
- Identified areas where users struggle or have pain points.
User journey mapping
- Created a visual map illustrating user interactions with our lending platform.
- Documented user personas.
- Identified areas where users may get stuck or feel frustrated and enhanced the user experience within those problematic areas.
Information Architecture and Content
- Organized content to help users find what they need easily.
- Ensure content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Create simple designs to test and improve the user experience.
- Iterated versions based upon feedback from users.
Brand style guide
Developed a visual style and design system that aligns with the brand & user experience.
high-fidelity design and clickable Prototype
- Developed interactive prototypes to see how users interact with the design.
- Test and validate the design with real users.
Results
This design provided an interface for investors and innovative fintech startups to connect. Investors can filter potential startups based on data such as their valuation, funding levels, geographic location, and other attributes.
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