Design Case study
AI-Assisted Precision Medicine Platform
Designed a precision medicine platform that merges genetics and psychology to manage addiction risk through personalized health insights.
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One of our portfolio companies wanted to help people identify genetic & behavioral predispositions to addiction. This AI-powered precision medicine platform offers personalized addiction risk assessments based on a combination of genetic data and lifestyle factors.
They wanted a user-friendly personalized medicine platform that would make complex scientific data accessible and actionable for both individuals and healthcare providers.
To achieve this, Varyence collaborated closely with the Founder and CEO to bring the concept to life, providing strategic design, ideation, and prototyping.
Varyence helped fund and prepare the company for all pre-launch activities so they could engage investors and attract early adopters:
- Pre-Launch Website Design & Prototyping: Created an intuitive marketing website explaining how personalized genetic and behavioral assessments can improve health and well-being
- Brand Identity Kit: Developed a brand identity that encapsulated the platform’s scientific approach and user-centered focus.
Learn more about our Startup Launch Kits
Customer Challenge
- Invest into us from your Private Equity Fund to fund pre-launch activities and provide a commitment for follow-on investments.
- Prepare us for external investor discussions and fundraising, ensuring a polished and professional appearance.
- Design an intuitive, user-friendly pre-launch marketing page that offers a seamless experience for users who may not have a scientific background.
- Create a professional and memorable brand identity that stands out from competitors and resonates with the target audience.
Design Journey
Below is insight into the UX design journey of this precision medicine startup.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Discuss with real potential clients, patients, doctors, healthcare providers and genomic specialists to understand their needs and experiences.
- Assisted with market research and validation.
- Identified gaps in current addiction management solutions and explored how the platform could address those areas.
User journey mapping
- Created a visual map illustrating user interactions with our precision medicine platform pre-launch website.
- Documented user personas.
- Identified areas where users may get stuck or feel frustrated and enhanced the user experience within those problematic areas.
Information Architecture and Content
- Organized content for the landing page to help users find what they need easily.
- Ensured content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Created initial designs to test and improve the user experience.
- Gathered feedback from potential users and iterated the design based on their input.
Certain information cannot be shown due to NDA restrictions.
Brand style guide
- Developed a visual style and design system that aligns with the brand & user experience.
UI Design
high-fidelity design and clickable Prototype
- Developed a high-fidelity pre-launch website to communicate the platform’s functionality to stakeholders.
- Validated the design based on user feedback to ensure a smooth user experience.
Results
Designed a user-friendly pre-launch website for the precision medicine healthcare platform aimed at preventing addictions and improving well-being, attracting potential partners, healthcare providers, clinics, users, early adopters, and investors.
The landing page communicates the platform’s innovative approach to addiction management, explaining how it works and how it utilizes genetic and behavioral assessments.
The precision medicine platform allows users to explore their genetic and behavioral predispositions to addiction risk in a clear and interactive manner, while also providing healthcare providers with a powerful tool to help patients manage their health through personalized care plans.
Note: Limited screens can be shown due to NDA.
Showcased use cases of the precision medicine healthcare platform, such as corporate wellness programs, hospitals, addiction and outpatient clinics, online gambling websites, and veteran and government affairs organizations.
Note: Limited screens can be shown due to NDA.
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