Design Case study

Precision Medicine Healthcare Platform

Designed a user-friendly healthcare platform for US-based health-tech startup which was later acquired by a public company. Responsible for creative aspects of web, mobile, and marketing site. 
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Story

One of our clients is a precision medicine health-tech startup based in the United States. Their platform helps improve human health and well-being by providing personal recommendations based on DNA test results, lab results, lifestyle data, wearable data activity, and other information.

Based on this data users get personalized health plans and recommendations, can schedule consultations with doctors and coaches, and monitor their health.

In addition to our development role, the Varyence UX Design team designed the healthcare web application, mobile application, product marketing website, and administrative dashboard.

Customer Challenge

  • Provide user-friendly and intuitive design for both internal staff, health coaches and patients. 
  • Show all patient data in one place to help with health plan for physical, mental, and spiritual well-being. 
  • Enable customers to view and download personalized health reports and insights. 
  • Enable customers to order and manage their subscriptions online. 
  • Enable appointment scheduling, activity monitoring, and health indicator-based alert triggers. 
  • Track the advancement of healthy habits, weight management, and adherence to treatment plans. 
  • Enable scheduling capabilities with coaches and doctors.

Design Journey

Below is a view inside the UX design journey of this project. 

When dealing with other projects, depending on the size and budget, we tend to perform similar steps. 

User research and analysis

  • Talked to real patients and doctors to understand their needs and experiences. 
  • Analyzed data to see how people use similar products or services.
  • Identified areas where users struggle or have pain points.

User journey mapping

  • Сreated a visual map illustrating of how users interact with our product or service. 
  • Documented user personas. 
  • Pinpointed areas where users might get stuck or fell frustrated and improve the user experience. 
User journey mapping 1

Information Architecture and Content

  • Organized content to help users find what they need easily. 
  • Ensured content aligns with users’ needs and goals. 
  • Crafted the information architecture.

wireframing

  • Created simple designs to test and improve the user experience. 
  • Refined the Iterations based on users feedback.
wireframing 1

Brand style guide

  • Developed a visual style and design system that aligns with the brand & user experience.
Brand style guide 1

high-fidelity design and clickable Prototype

  • Created interactive prototypes to facilitate user interaction and gather feedback for further refinement of the design.  
  • Tested and validated the design with real users. 
high-fidelity design and clickable Prototype 1

Launching, monitoring and iteration

  • Launched the MVP, collected data on user behavior.
  • Improved design based on user feedback.

Expanding and transition to full product

  • With validated learnings from the MVP, prepared plan and executed the transition to a fully featured product.  
  • Incorporated additional features and enhancements based on the initial success and user feedback.  
  • Continuously improving the user experience by making small changes and refinements over time to ensure the product remains competitive and user-friendly over time. 

Results

All data is displayed in one universal preventative healthcare dashboard, encompassing health scores, daily habits, sleep patterns, burned calories, activity levels, upcoming appointments, supplements, results of genetic testing, and much more.

Results 0 Results 1 Results 2 Results 3 Results 4 Results 5 Results 6

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