Design Case study
PropTech Platform
Designed a real estate platform to help Americans buy, sell, and rent apartments in the EU, based on their personal preferences and lifestyle.
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Story
One of our portfolio companies, a PropTech startup based in New York City wants to help Americans find the right properties in the EU. Many Americans choose to move to the EU each year and have difficulty finding the right country and property to relocate to. This PropTech platform helps them make the right choice for their needs.
Varyence provided full funding and helped prepare the company for all pre-launch activities so they could engage investors and attract early adopters:
- Brand Identity Kit: Including a unique logo that captures the brand’s vision.
- Platform Design & Prototyping: An initial clickable prototype to showcase the platform’s functionality to potential customers and investors.
- Social Media Design Kit: Cohesive design elements to ensure a professional and consistent presence across social media channels.
- Pitch Deck Design: Provided business advice and design for a professional and engaging pitch deck.
Learn more about our Startup Launch Kits
Customer Challenge
- Fund all pre-launch activities in exchange for equity, as a co-founder.
- Design a cohesive branding for our social media presence.
- Help us prepare for pitching to investors, for fundraising activities, and ensure everything looks professional.
- Create an initial user-friendly design for the platform that is intuitive and user-friendly.
- Create a memorable brand identity to stand out from competitors and resonate with the target audience.
Design Journey
Below is insight into the UX design journey of this PropTech startup.
Depending on the size and budget, we would perform these similar steps on most design engagements.
User research and analysis
- Discuss with real potential clients and real estate specialists to understand their needs and experiences.
- Assisted with market research and validation.
- Identified areas where users struggle or have pain points with current tools in the market.
User journey mapping
- Created a visual map illustrating user interactions with our PropTech startup platform.
- Documented user personas.
- Identified areas where users may get stuck or feel frustrated and enhanced the user experience within those problematic areas.
Information Architecture and Content
- Organized content for the landing page to help users find what they need easily.
- Ensure content aligns with users’ needs and goals.
- Crafted the information architecture.
wireframing
- Create initial designs to test and improve the user experience.
- Iterated versions based upon market feedback.
Selection of Key Wireframes
Brand style guide
- Developed a logo, visual style and design system that aligns with the brand & user experience.
Logo Design and UI Design
high-fidelity design and clickable Prototype
- Developed interactive prototypes to see how users interact with the design.
- Tested and validated the design with real users.
Certain things can’t be shown due to NDA
Results
The design of a user-friendly real estate platform that helps Americans to find ideal properties in the EU is attracting early adopters, potential users and investors.
Created an intuitive, holistic property search experience that allows users to easily filter properties by location, lifestyle preferences, and key features.
The PropTech startup platform enables users to explore comprehensive property details, including overviews, amenities, lifestyle features, influencer reviews, and more.
We designed separate interfaces that cater to both buyers and sellers, ensuring a seamless experience. Buyers can save and compare properties, while sellers can create comprehensive property profiles with all necessary details and media.
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What our clients say
Varyence has been an equity business partner with us for almost since the beginning, so at least 9 years.
Our experience with Varyence has been excellent.
Helping us find product-market fit and helping us mature the business and product to meet our customers’ needs and ultimately making our company successful.
My overall experience working with Varyence has been such an amazing process.
I love this company, I love what they do, and I love their mission.
And everyone on the Varyence team is such an amazing person — the project managers, the devs and designers are amazing.
Jason and Vickie — top-notch.
We choose to partner with Varyence for a couple of reasons. One of them was the technical ability of Jason and his team to support us on our journey as we created the product and launched it onto the market.
The other one was the comfortable nature of the relationship we built along the way as well.
I would not start another startup without having Varyence as a technical partner – based on the experience I’ve had so far. It’s very crucial to have such a partnership, and I’d do it all over again. For me, the value of having Varyence as a partner is they’ve already done most of the things before in technology that I wanted to do either in the cloud or in other spaces. So, I’m just able to focus on driving the expertise and the product requirements for our customers.
Varyence invested in software development efforts—from UI/UX to CX, to CTO advising, to code writing – everything that we were already doing on our own but doing at a junior level. Varyence helped us step that up to a senior level by offering to support us while also being an equity partner in our company.
The reason why I chose to work with Varyence is having somebody like Jason, who is really a source of so much knowledge, and his team, who are a full in-house power team to anything from technical to marketing, to design, to finance, to operations – is really unique.
Why we chose Varyence is because of this technology leadership, business operations leadership, and marketing and sales leadership – that is all under one umbrella.
You now have the ability to bring that all together and get advice in various different areas, which has helped us to be able to stabilize the application, make it more secure and to be able to grow user adaption.
Beyond just the sheer development, Varyence can offer so many solutions. For example, we needed a researcher, so Jason helped us identify our new full-time researcher and marketing staff.
So, I love that – beyond just the development there’s so much required to make a startup successful, and that they can help put those pieces into place without needing to venture out into the unknown.
The prototype is absolutely amazing, it was everything I had hoped it would be and then some. The team did an outstanding job in working together to get the exact vision that I was hoping for. I’m looking forward to the next part of this journey.
