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The story

Varyence previously developed a lead acquisition SaaS platform for Credit Unions for our customer.

Our customer needed SEO help to drive traffic to the tool to generate MQL (marketing qualified leads) for end users of the platform.

Varyence implemented a marketing strategy which, over a 6 months period of time, resulted in increase of web traffic of over 700% and conversions of over 1,000%.

In addition, Varyence also built an activity tracking solution to enable customer to learn about user behavior within the platform, to further improve conversion rates.

Varyence continues to enhance and maintain solution, adapting it to SEO algorithms

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Project overview

Enhance SEO for platform to drive traffic to website pages and increase MQL conversions.

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Customer Location
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Team Location
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Team Size
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Project Length
2020 - ongoing

Client challenge

  • Improve SEO for product to drive more traffic to Credit Union listings within the platform to generate more MQL and increase conversions
  • Increase client’s brand awareness within the Credit Union industry
  • Provide warm MQL (marketing qualified leads) to Credit Unions in form of people within the United States that are interested to join a Credit Union and use Credit Union financial products
  • Help more people within the United States find Credit Unions they are eligible to join so they can save money and live better lives

Our approach

We utilize industry best practices & leverage our global delivery capabilities to ensure successful business outcomes for our customers.

Solution delivered

How we helped:

  • Developed a set of SEO focused listing pages with valuable content about every Credit Union in the United States, including details abouts all branches, ATMs, & services the Credit Union provides, along with complete contact information and social profiles.
  • Optimized pages so content is well-aligned with search habits of users looking to join a Credit Union

Technical components

Varyence provided all aspects of engineering services: business and requirements analysis, software architecting, software development, quality assurance, cloud infrastructure architecting and hosting, DevOps, project management, SEO

Solution impact

increase in traffic
increase in conversions
  • Implemented over 75,000 SEO listing pages and ensured they were indexed by search engines and optimized
  • Drove increased traffic to SaaS platform

Why Varyence?

Varyence can help you drive growth, transform your business, and reduce risk.

You have many choices of who to trust with your budget, business reputation and business objectives and we take that responsibility very seriously.

Since we take this responsibility very seriously, we are selective regarding new clients with whom we engage. This helps us maintain high quality work for our customers.

As a trusted business technology partner for over 10 years to customers worldwide, below are some of the reasons they chose to place that trust in us

Excellent ratings from clients
Passionate problem solvers
Global delivery capabilities
Best practice approach
Consistent results
Business savvy
Industry expertise
Technical know-how
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