SaaS Data Analytics platform for Credit Unions
Varyence developed a FіnTech SaaS Data Analytics product that received high recognition on the market, increased brand awareness and helped customer achieve 85% membership renewal rate
Varyence developed a FіnTech SaaS Data Analytics product that received high recognition on the market, increased brand awareness and helped customer achieve 85% membership renewal rate
The Credit Unions’ FinTech domain often can be quite competitive with dozens of Credit Unions going out of business every year. And, by their nature, Credit Unions are mostly community-oriented while banks are profit-focused – creating fundamental challenges for Credit Unions to compete effectively against banks.
Our customer’s ambition was to build a SaaS Data Analytics platform that enabled Credit Unions to compete better by being able to:
After a substantial development effort of over 15,000 person hours, the first version was released to the market. The product received high recognition on the market and B2B renewal rates increased from ~50% to ~85%, and within the first six months, the tool was adopted by over 70 Credit Unions, representing over $30 billion in assets and 2.5 million members.
Even after launch, Varyence continues helping this customer as a technical partner, providing ongoing enhancements and support, helping our customer position this product based upon market feedback, and managing a dedicated development team focused on supporting our customers growth objectives.
Varyence developed a SaaS data analytics platform that relies on Census Demographic datasets and Credit Unions’ proprietary datasets and enables Credit Unions to
We utilize industry best practices & leverage our global delivery capabilities to ensure successful business outcomes for our customers.
Varyence developed:
Executive technology leadership, business and requirements analysis, software architecting, software development, quality assurance, cloud infrastructure architecting and hosting, DevOps, project management, UI/UX and design.
Varyence can help you drive growth, transform your business, and reduce risk.
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As a trusted business technology partner for over 10 years to customers worldwide, below are some of the reasons they chose to place that trust in us