Working with Varyence has been fantastic. Varyence is extremely professional, they know their craft very well. And they deliver exactly – as promised, which, you know, as a non-technical SaaS business owner gives me a good deal of comfort. I’ve had an excellent experience working with Varyence.

Charles, founder of ecommerce SaaS company from United States
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The story

Our client has a SaaS ecommerce data analytics platform for Shopify and Amazon businesses which enables ecommerce shop owners to take control of their data, create KPIs, perform financial analysis and understand their store performance.

Varyence integrated ChatGPT Open AI (generative AI) to enhance an existing ecommerce SaaS platform we previously built for our customer. 

The AI integration provided these additional benefits: 

  • Analyzes financial results and metrics, providing back insights in a natural language response 
  • AI assisted product descriptions which can be published to online stores with one-click  
  • Improves insights on ecommerce store performance 

Even after launching the SaaS AI platform, Varyence remains engaged as a technical partner and advisor. We maintain, support, and enhance it based on market and stakeholder feedback. 

The launch of the new AI capabilities has increased MQL (marketing qualified leads) by over 37% and increased customer acquisition. 

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Project overview

Varyence integrated Open AI ChatGPT (generative AI) into a previously developed SaaS ecommerce analytics platform to provide powerful and useful enhancements for users of the application. 

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Project Length
Feb – Mar 2023

Client challenge

  • Add ChatGPT Open AI integration into existing SaaS ecommerce platform to enhance content creation and data analytics. 
  • Enable users to see useful insights and analytics based on AI that can improve their performance.  
  • Increase our competitive advantage by leveraging AI 
  • Generate more MQL (Marketing Qualified Leads) through enhanced features 

Our approach

We utilize industry best practices & leverage our global delivery capabilities to ensure successful business outcomes for our customers.

Solution delivered

Varyence integrated ChatGPT Open AI, increasing customer’s competitive advantage in the marketplace and bringing more value to their users.

First, we created and executed a strategy for integrating AI into every possible area that could be of value within the platform functionality.

Some of the more detailed areas we helped on:

  • Developed AI-powered dashboard including a content creation tool that uses natural language generation (NLG) technology to generate product descriptions, blog posts, and other content automatically. 
  • Integrated an AI-personalized product recommendation engine that analyzes customer data for providing recommendations to improve store owner business operations. 

Technical components

Varyence provided all aspects of technical services: executive technology leadership, business and requirements analysis, software architecting, software development, quality assurance, cloud infrastructure architecting, DevOps, project management, UI/UX and design, AI integration.

Solution impact

of user's time saved creating product descriptions
increase of MQL (Marketing Qualified Leads)
  • Increased competitive advantage in the market 
  • Generated additional MQL (Marketing Qualified Leads) 
  • Increased subscriptions (monthly MRR) 

Why Varyence?

Varyence can help you drive growth, transform your business, and reduce risk.

You have many choices of who to trust with your budget, business reputation and business objectives and we take that responsibility very seriously.

Since we take this responsibility very seriously, we are selective regarding new clients with whom we engage. This helps us maintain high quality work for our customers.

As a trusted business technology partner for over 10 years to customers worldwide, below are some of the reasons they chose to place that trust in us

Excellent ratings from clients
Passionate problem solvers
Global delivery capabilities
Best practice approach
Consistent results
Business savvy
Industry expertise
Technical know-how
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